January 2009
0 posts
New Year's Marketing Resolutions
With the beginning of a new year I thought it timely to suggest my top five marketing New Year resolutions for 2009. 1. ROI, ROI, ROI! There may be some great sounding marketing tools coming out this year, just remember that the only thing that matters with a marketing campaign is that you make more money than you spend! 2. Stay true to your brand’s mission. Do you remember the reason you...
December 2008
5 posts
WatchTrying out Animoto
Aim and Fire
A phrase I hear countless companies say in regard to advertising is, “I know I am wasting half of my marketing budget, the problem is that I don’t know which half!” This is a common dilemma that is directly related to where, when and how you are distributing your brand. A research report was just released by Advertising Age that revealed that the automotive industry would be much...
A Love/Hate Relationship
Let me introduce you to your best friend and sometimes worst enemy: social media marketing. You have heard the success stories of companies driving powerful consumer awareness via a viral video on Youtube or attaining expert credentials through relevant blog postings. However I want to talk about what happens when social media marketing gets ugly. If you purchase advertisements through an online...
Becoming Disruptive with Marketing Buys
The most common question I’m asked by clients is: where should I be marketing my business to drive results? The funny thing is that the answer is never the same for that particular question. Your tactical advertising plan needs to be in line with your product strong suits. A good rule of thumb is: If your advertisements are annoying to their audience, they are being distributed on the wrong...
November 2008
4 posts
Holiday Marketing Strategy
Ahh, the holiday season is here. From the exuberant packed malls of ‘Black Friday’ to the hopefulness of New Years, this is traditionally the best time of year for brands and retailers. However the current market uncertainty has frightened the everyday consumer, and scared shoppers are frugal individuals indeed. Essentially every major research agency is projecting the worst retail...
Reinventing Your Brand
I have previously discussed how important it is for a brand to strive to be different from its competition, not simply “better”. And I just reviewed a case study this morning that bolstered my belief in this principle. The perspective came from Jim Stengel, the former marketing head of Procter and Gamble, when he spoke at the Association of National Advertisers this past month. In his...
How to Achieve the "Cool" Factor
I am sitting at a hipster themed coffee shop at the moment writing this post, and one question is dominating my thoughts: What makes a brand have the “cool” factor? The answer is that there are many ways to make a product or brand “cool”, the secret sauce is maintaining a laser focus on your objectives. Know thyself, know thy audience You can ask any marketing executive,...
October 2008
5 posts
Traditional vs. Digital
There has been an ongoing debate for the past decade regarding which marketing medium provided advertisers with the best return on investment: traditional vs. Digital. Traditional media buying would include: television, radio, newspaper, et al. Digital marketing includes: search engine marketing, banner ads, rich media and the newcomer streaming media. The truth of the matter is that I’ve...
Risk Intelligence
Marketing is a risk intensive endeavor, there is a wide ranging risk vs. reward matrix which can bring even the most innovative experts to their knees. So why am I telling you this? It’s because I want to describe the OAG marketing mechanisms and illustrate how they each minimize risk while simultaneously maximizing the reward. Below is a basic walk-through of each service: 1. BlogSpur The...
Performance
We are witnessing history right now, the past six consecutive days have seen three digit drops in the dow each day. Because of this I’ve received countless emails from friends asking if we’ve seen a decrease in ad buys, and my answer is: yes AND no. We have seen drops in traditional marketing (tv and radio) and traditional display (CPM banners). However our gross revenues and profit...
Movement Marketing
I walked with my wife and in-laws this weekend at the Susan G. Komen “Walk for the Cure”. After the walk we were ushered into a parking lot lined up with the walk’s sponsors. Fortune 500 companies such as AT&T and Starbucks along with regional companies. I wanted to talk in this post about the difference between embracing a movement compared to simply throwing money to a...
Viral
I’m on the bike at the gym right now, blogging from my blackberry (what can I say, life’s been busy since the transition). And I wanted to talk about viral marketing. Here at OAG we’ve done our fair share of traditional media buys on every platform you can imagine (TV, Radio, billboards, Search Engines, et al), however very few things excite me as much as a well executed viral...
September 2008
7 posts
Moving
I was reading Advertising Age this morning as usual and saw that Chipotle, the healthy fast-food mexican chain, has put their marketing account up for review. Companies switch between agencies on a regular basis for a myriad of reasons, however Chipotle made an interesting remark when they announced the event. Chipotle’s CEO Steve Ells said “We are looking for an agency that wants to...
10 tags
Why Can't I Choose?
I don’t think I will be able to hold my frustration if I hear about another company trying to monetize social networking traffic. Ad networks such as Social Media and VideoEgg have probably done the best job in the industry up to this point with running campaigns on Facebook and the other social networks out there. However this post’s focus is different.
Most ad networks try to...
“Competition brings out the best in products and the worst in people.”
– David Sarnoff
DAM DRM
No, that’s not profanity, simply the state of online content. DRM (digital rights management) has been killed by DAM (digital asset management). DRM was previously the standard that large studios and record labels used to protect their media. However DRM is being replaced due to its lack of scalability combined with outright user rejection. So what makes DAM so much better? Digital Asset...
“A man who carries a cat by the tail learns something he can learn in no other...”
– Mark Twain
August 2008
6 posts
Ego
I was considering what the writing options were for this first real blog post, and I decided I wanted to discuss what is the root motivation behind all of these social media mediums such as: Facebook, Twitter, Tumblr, etc. And since I am a fan of each of these services I believe I am well suited to self analyze why these companies are capturing our minds and dominating our daily lives.
This post...
First Post
This is my first email blog post on Tumblr (except for the predictable ‘test’ post I did previous to this). I’ve finally given into the peer pressure and started a personal blog. Blogging has always seemed like a chore considering I do it on a regular basis for Vidshadow. However my Twitter obsession has prompted me to give into temptation and launch jordanhudgens.tumblr.com. I...
“If you wish to be a writer, write.”
– Epictetus
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